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Media Agencies and Advertisers

Looking for ways to offer new services to customers and differentiate yourself from your competitors?  LastMile Communications can help. We offer a wireless content delivery solution that helps create a localized, personalized wireless information channel for users. Based on wireless broadband networking technology, the LastMile WDirect™ 1000 Information Node can be mounted on any fixed point, like a wall or a lamppost, to create instant wireless coverage for content and service delivery. Nodes have the ability to:

  • Store local community-based information such as local directories, tourist information, information on restaurants and shops, or even self-published information from citizens

  • Make this information available for download on wireless devices such as personal digital assistants, PC notebooks or select mobile phones

  • Make wireless content available based on physical location, e.g., in-depth tourism information available at a tourist site or game information available at a stadium

Wireless content is localized, personalized and non-intrusive to users. Other features include:

  • Secure transactions for billing

  • Revenue generation for advertising based on click-through only

  • A managing server layer maintains records of transactions, including anonymous market data per geographical location, helping to identify consumer patterns and preferences

Media agencies and advertisers can offer their customers new, effective ways to reach target markets or even discover new ones. Nodes are lower cost, and easy to install and maintain.

To find out more, please contact us.